Mobile App Marketing Strategy

We provide a thorough marketing plan which includes a step-by-step approach on how to:

launch, promote and monetize your app. We provide this through outlining competition, enhancing audience profile, and outdoing users’ expectations while structuring market opportunities and challenges. We will hold your hand down the path of continued growth for your mobile business.

Many businesses deal with the uncertainty of their marketing approach. Focus on growing your user base is difficult enough but then dealing with monetization strategies can be very stressful. At SocialJett, we thrive in connecting all the dots in order to develop a powerful and effective marketing strategy.

There is a common misconception in the understanding of marketing strategy and that is – honing in on app downloads as the most important metric of success. The truth is, that downloads aren't as important as we think, they don’t reflect an accurate number of acquired users, nor do they correlate with retention and further app use.

Currently, 20% or 1 in 5 of apps downloaded, are never used more than once.

A simple app download does not indicate any long term value. These days, there is a staggering amount of money spent in mobile apps by consumers. Mobile apps are quickly becoming a lucrative channel for both established and new businesses. Understanding these principles is essential to improving app usage, converting users and increasing revenues.

Analyzing your competition
Getting detailed insight on the mobile app ecosystem
Defining key competitive advantages
Structuring a unique value proposition
Making value-based target group segmentations
Determining the key markets for your app
Strategically timing the launch of your mobile app
Identifying strategic marketing tactics and campaign goals
Forecasting the campaign's performance and expense
Measuring long-term ROI and lifetime user value
Transforming research data into actionable and disruptive marketing strategy