SocialJett Design Studio
Think of your website as your store front. It’s what people connect with emotionally and engage in, while building your brand, reputation & business. We design an experience built for conversions.
Gathering information
As mentioned, in the research phase, we gather all pertinent information regarding your business, your market, your competition and the overall vision of your project.
Concepting & ideation
'Diverge before you converge' is how you want to approach your design process. We need time to explore both obvious and less obvious solutions for your design. This always leads to a better outcome, so we take our time on all our projects providing different options and routes to assure we get it right the first time..
Sketching
We constantly sketch over the course of our projects, but it’s particularly effective during ideation and brainstorming - where it's typically the quickest way to get ideas out of mind and onto "paper".
Content strategy
Content strategy is directly correlated with the experience and brand strategy. 'Content' doesn’t just mean the text on the site - it includes anything designed to be consumed by the user including the logo, copy, images, videos, PDFs and other files.
By combining a content audit with our research capabilities, we identify what content you're using and make recommendations about what you should cut, keep, and redo. We also identify what content gaps need to be filled.
User & task flows
We use user and task flow diagrams to map the interactions of a user as they navigate through a sequence or complete a task. These diagrams detail all the possible choices, outcomes, scenarios and errors that the user face, and are an effective way of defining all the screens or states required before diving into the actual interface design.
Wireframes
Wireframes are the skeleton of your app or website. They are schematic diagrams that define the content and user interface elements that should appear on the pages of your website or app. Wireframes ultimately serve as a detailed blueprint for the visual design.
Visual design
Visual design is more than just aesthetics; it’s a crucial part of the experience and has a strong influence on how your site or service is perceived. It’s at this point that we alter the the typography, information hierarchy, page proportions and balance and unity of the interface elements. This all ties in directly with any brand work that is being done simultaneously.
Prototypes
Used in combination with wireframes, prototypes allow us to explore and test ideas quickly and inexpensively. Their scope and complexity will vary depending on the needs of the project, but their purpose is to simulate the actual experience of a service in the context that it will be used. We validate prototypes with partners, employees and end-users, all feedback is applied back into the design.
Interaction design
Interaction design is similar to information architecture; it's concerned with the structure and flow of information and interface, but allows us to dig a little deeper, defining the behavior, logic, and feedback of each interface element at a more granular level.
